ONITWORLD is a team of like minded people striving to deliver an experience like no other. Launching new clothing collections along with a luxury giveaway every 3 months allows customers to have a chance at winning an experience they wouldn’t otherwise have!

The online store allows customers to buy clothing and receive 1 entry for every $1 they spend. 

The Founders

Co-Founded by Mark Cafero and James McGrath, these two entrepreneurs have grown up adventuring around the world and are very passionate about giving back to the community. Mark and James have been kiteboarding professionally as well as creating media while travelling for the last 5 years, finding the most beautiful and secluded locations to explore and kitesurf. They created ONITWORLD to provide these experiences to new people every few months!

Mark Cafero was born in New York and grew up in the Turks and Caicos Islands. Having the experience of living on an island so young sparked  and now travels the world in search of wind and waves. His home base is now in Miami, FL but you can find him in Puerto Rico, Oregon, and Turks and Caicos throughout the year.

James McGrath was born and raised in Jupiter, FL. As James entered his freshman year of highschool he began to travel the globe, powered by the wind and waves competing, adventure, and learning all things this amazing planet has to offer. His passion for an active life surrounded by the ocean is what powered his vision when creating the ONITWORLD brand. 


The environment has allowed us to experience incredible adventures, that is why the ONITWORLD mission revolves around being sustainable and giving back to the environment that has opened so many doors for us. We have partnered with SEND IT 4 THE SEA , a non-profit organization to which we are donating 5% of our total sales. We are working alongside them at events and beach clean ups to promote awareness and clean trash from the environment in South Florida! 

Meet Us

We attend events across the United States! See our events page or stay in the loop by following us on social media to see where we are and what events are coming up. We are constantly planning new events and ways to expand to meet more people like you! Feel free to contact us if you have any questions or ideas about events.